BestShred, LLC., an independent shredding company based out of American Fork, Utah, was started by two college roommates. Owners Miles McCracken and Brett Bailey continued their close association from their Brigham Young University dorm into their mobile document shredding business.
Started in 2009, BestShred is the only shredding company based out of Utah County which is south of Salt Lake City. Utah County is home to roughly 540,000 people. BestShred serves customers from Payson on the southern end of Utah Lake to the city of Bountiful in the north.
McCracken first came up with the idea of running his own shredding company after inquiring about a small purge for his existing business from another provider. He called the provider and was given a timeline of ten days due to his small business size and his location in Utah County. Holding his cell phone away from his ear he incredulously mouthed the words “ten days, did he just say ten days?” He knew he could provide better customer service himself. He approached his college roommate Bailey with the idea of going into the document destruction business.
I know this is going to sound crazy, but document shredding might be a business model we could run with. (Miles McCracken)
With that and vital planning an execution, BestShred was now in business. McCracken and Bailey currently operate a single Shredfast PT-300 and provide service to nearly 500 customers. They operate 8 hours a day 4-5 days a week. 53.3% of the business comes from recurring revenue, 26.4% from purges, 19.3% from recycling, and 1% from media.
Their business model is based solely upon customer service. They don’t require a contract. There’s no gas or trip surcharges either. Their marketing relies heavily on networking and referrals. They also claim to have not lost a single customer due to poor service in the four years they’ve been in business. They literally don’t lose customers!
Document shredding is also their only business. They don’t have records storage or recycling to fall back on. They are 100% invested in the shredding industry. At BestShred their business mantra is “we want to earn your business every day.”
Before purchasing a truck they talked to many manufacturers. McCracken and Bailey are pretty particular about their investments, their new truck was no exception. Shredfast flew them in to visit their factory in Airway Heights and was willing to listen to and understand their needs.
The two were impressed with Shredfast’s MasterVault aluminum panel construction. The box design was far more secure than typical fiberglass reinforced plywood. They also saw the simplicity of the electrical, mechanical and hydraulic systems as a plus. The ability to fix small problems on the road has been a huge asset to BestShred.
The reliability of the truck has been top notch. (Brett Bailey)
One of the biggest challenges BestShred is facing is how to manage growth. Bailey and McCracken are looking to expand their business while still maintaining the same level of customer service. That’s a point that BestShred is not willing to compromise on.
Remaining fast friends while in business together may be difficult, but they seem to pull it off easily. Bailey joked about his chosen career path.
I just always wanted to make big pieces of paper into small pieces of paper. It’s been a dream of mine. (Brett Bailey)