NAID 2014 ANNUAL CONFERENCE AND EXPO
The NAID 2014 Annual Conference and Expo was held April 4-7 in sunny Phoenix, Arizona. The “Grand Canyon” State is also the home to the National Association for Information Destruction (NAID), an international trade association for companies providing information destruction services which put on the conference.
Suppliers of products, equipment and services to destruction companies are also eligible for membership.
The conference brought NAID members to the historic Arizona Biltmore Hotel. Built in 1929, the Arizona Biltmore stretches over 39 acres of immaculately maintained gardens, swimming pools and restaurants. It has hosted many celebrities and presidents. Attendees who just can’t get enough golf had the opportunity to take in the adjacent Arizona Biltmore Country Club, boasting a challenging 36-hole championship golf course.
From Shredfast, we brought a contingent of six staff members to the convention this year. Manning a booth in the Expo hall and a demonstration truck in the lot required us to bring enough staff to effectively connect with our customers.
A major reason that we attend NAID 2014 every year is to meet up with existing clients and find out how our technology and equipment is performing in their operations. It’s by talking with our customers face-to-face that we learn of their specific needs, their unique ways of using our equipment and ways we can improve our technology.
It is also was an excellent opportunity for us to introduce our superior document destruction equipment to a new audience. Attendees came from as far away as Japan, Germany, Austria and Spain. With document destruction being mandated by many governments and required by many businesses, shredding is becoming a profitable business overseas. Anecdotally, the the attendees we talked with from Europe indicated that plant-based shredding is far more prevalent there than here in the States.
Overall, NAID 2014 was huge success. Members attended seminars that will enable their businesses to become more profitable and to meet the challenges of a changing industry. Most of all, we, as an industry, strengthened our connections with each other and a stronger industry is beneficial to everyone.